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Asian Paints ME to Market Products Under Berger Brand

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Asian Paints ME has decided to market all its products under the Berger brand in Oman. This is being done to bring in more synergies within the three group companies currently operating in the AGCC.
Asian Paints group is represented in the UAE and Bahrain as Berger Paints and, according to the company, it was logical to move towards a Berger platform in Oman as well.
Though the company name remains unchanged, all the products will come under the Berger umbrella brand; this will involve changes in all the elements namely can designs and dealer signs.

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